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Winning Ads
Taking 2 new accounts this month

Most ads don't fail.
They just get scrolled.

Winning Ads is a performance creative studio. We design statics and reels engineered for the first 1.5 seconds — then keep testing until your media buyer has a winner worth scaling.

4,200+
Ads shipped
120
Brands served
5 days
To first batch
48h
Revision window
4:5 · staticWinner
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Hook rate52.9%

Objection · price

1:1 · staticTesting
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Hook rate33.1%

Before / after

9:16 · reelTesting
Hook rate38.4%

Founder to camera

9:16 · reelQueued
Hook rate

UGC cut 03

Batch 14 · one variable per variant

Creative shipped daily into

MetaTikTokYouTube ShortsSnapchatPinterestRedditLinkedInApplovinMetaTikTokYouTube ShortsSnapchatPinterestRedditLinkedInApplovin
What we make

One studio for every asset the media plan needs

Six services, one workflow. Everything starts from a written angle and ends in a folder your buyer can upload from directly.

Static ad design

Concept-led statics built around a written hook, then cut natively into every placement your account runs — 1:1, 4:5, 9:16 and 16:9.

  • Variant sets per hook
  • Native placement crops
  • Editable Figma source

Reels & short-form

Six to twenty second cuts with hook frames, burned-in captions and sound design that survives a muted autoplay.

  • Hook frame testing
  • Captions burned in
  • Safe-margin aware

UGC assembly

Send the raw creator footage. We cut, caption, grade and turn a single shoot into a dozen genuinely different variants.

  • One shoot, twelve variants
  • Creator brief templates
  • Colour + audio pass

Angle & hook strategy

Offer teardown, objection mapping and a competitor ad-library sweep, delivered as a written angle sheet you approve before design starts.

  • Objection mapping
  • Competitor sweep
  • Signed-off before design

Motion & animation

Kinetic type, product loops and interface demos for accounts that need movement without a full production shoot.

  • Kinetic type
  • Product loops
  • UI demo animation

Creative reporting

A one-page readout each cycle: what ran, hook and hold rates, what won, and the next angle sheet that comes out of it.

  • Hook & hold rate
  • Winner teardown
  • Next batch plan
How it runs

Four steps, on repeat, every cycle

The order matters here — each step depends on the one before it. Nothing gets designed against an idea you haven't signed off.

01Creative audit

45 minutes · free

We go inside your ad account and read spend distribution, hook rates, frequency and everything that has already died. You leave with an honest map of where the creative is leaking — whether or not you hire us.

02Angle sheet

Day 1–2

A written batch plan covering the offers, audiences, objections and hooks we intend to test, and why each earns a slot. You approve the thinking in a doc before a single frame gets designed.

03Build & ship

Day 3–5

The full batch, cut into every placement, named for your reporting, delivered in a folder your buyer can upload from directly. Revisions come back inside 48 hours.

04Read & repeat

Day 12–14

We sit with your buyer and the numbers. Winners get rebuilt into new variants, losers get cut with a reason attached, and the next angle sheet is written from what the account just told us.

Selected work

Two accounts, two very different problems

Full case studies — including the ads that lost — are walked through live on the audit call.

Supplements brand

DTC · United Arab Emirates

Meta · $38k/mo

Challenge

Two hero statics carried 80% of spend. Frequency sat above 4, cost per purchase had climbed for six straight weeks, and the in-house designer was three launches behind.

What we did

We rebuilt the account's creative around five customer objections instead of five product features, then shipped 18 statics and 6 reels across two batches in eleven days.

24
Assets in 11 days
2.1×
Hook rate on winner
−31%
Cost per purchase

B2B SaaS platform

Software · United States

Meta + LinkedIn

Challenge

Ads that looked exactly like the product website: clean, blue, gradient, invisible in feed. Demo requests were flat despite a growing budget and a strong offer.

What we did

Three deliberately unpolished formats — annotated screenshots, an old-workflow comparison, and a founder-to-camera reel — tested head to head against the existing brand set.

4
New winning angles
3.4×
Thumb-stop vs control
−24%
Cost per demo
The alternatives

Four ways to get ads made. Here's where each one lands

All four are legitimate — they're just good at different things. This is the honest version, not the one where we win every row.

Comparison of Winning Ads against in-house designers, freelance marketplaces and full-service agencies
Winning AdsIn-house designerFreelance marketplaceAgency
New concepts per month12–203–6Unpredictable4–8
Time to first live batch5 working days2–3 weeks1–2 weeks3–4 weeks
Written angle sheet firstAlwaysSometimesRarelyBilled as strategy
Every placement cutIncludedIncludedUsually extraIncluded
Reads results with your buyerEvery cycleNoNoMonthly deck
You keep the source filesAlwaysAlwaysCase by caseOften not
What clients say

The feedback we get most is about the thinking

First batch beat our control on hook rate in four days. What actually changed things was the angle sheet — we finally knew what we were testing and why.

Head of Growth

DTC supplements brand

We buy the media for eleven clients. Winning Ads is the reason we stopped hiring designers we couldn't keep busy every week.

Founder

Performance agency, London

They told us two of our best-performing ads were about to die and showed us the frequency curve. No agency had ever led with bad news before.

VP Marketing

B2B SaaS platform

Pricing

Priced by output, not by hours

No setup fees, no minimum term, no media commission. Cancel with 30 days' notice and keep every file we made.

Sprint

$900per batch

One batch, one angle sheet. The way most brands try us before committing.

  • 6 concepts, every placement
  • 1 written angle sheet
  • 5 working day turnaround
  • Editable source files
  • One round of revisions
Start a sprint
Most picked

Studio

$2,400per month

A standing creative department for a single account running real budget.

  • 12–20 assets every month
  • Statics, reels and UGC cuts
  • Weekly drops, 48h revisions
  • Monthly creative readout
  • Shared Slack channel
  • Priority on launches
Book a creative audit

White label

Customper agency

Creative capacity behind your agency's name, across multiple client accounts.

  • Multi-account throughput
  • Your branding on deliverables
  • Dedicated strategist
  • Volume rates from account three
  • We stay off client calls
Talk about volume

Prices in USD. Volume rates available for agencies running three or more accounts.

Questions

The ones that come up on every call

If something isn't answered here, email us — we reply the same working day.

No, deliberately. We design the creative and hand it to whoever buys — your team, your agency, or a partner we can introduce you to. Keeping our hands off the budget means our only job is making assets that win, and there is no incentive to blame the other half of the equation.

Start here

Send us your ad account. We'll tell you what's leaking.

Forty-five minutes, free, no deck. You'll leave with three angles you're not running and a straight answer on whether hiring us makes sense yet.

Replies same working day · Sun–Thu